Political Public Relations (eBook, PDF)

Concepts, Principles, and Applications
Redaktion: Stromback, Jesper; Kiousis, Spiro

• Format: PDF

Produktbeschreibung

The second edition of Political Public Relations offers an interdisciplinary overview of the latest theory and research in the still emerging field of political public relations, and continues its international orientation to fully contextualize the field amidst the various systems today.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 414
• Erscheinungstermin: 30. Juli 2019
• Englisch
• ISBN-13: 9781351053136
• Artikelnr.: 57284764

Autorenporträt

Jesper Strömbäck is professor in journalism and political communication at the Department of Journalism, Media and Communication at the University of Gothenburg, Sweden. Spiro Kiousis, Ph.D., APR, is a professor of public relations and executive associate dean in the College of Journalism and Communications at the University of Florida, USA.

Inhaltsangabe

1. Defining and Mapping the Field of Theory and Research on Political
Public Relations 2. Political Public Relations in History: Historical Roots
and Scholarly Foundations 3. Ethical Questions, Quandaries, and Quagmires
in Political Communication and a Framework for Moral Analyses 4. Digital
Political Public Relations 5. Political Public Relations and Relationship
Management: Foundations and Challenges 6: The News Management Function of
Political Public Relations 7. Political Public Relations and Strategic
Framing: Underlying Mechanisms, Success Factors, and Impact 8. Government
Communication and Political Public Relations 9. Political Public Relations
and Election Campaigning 10. Political Public Relations and Crisis
Communication: A Public Relations Perspective 11. Presidential Public
Relations in the United States 12. Political Public Relations, Corporate
Citizenship, and Corporate Issues Management 13. Political Public Relations
and Lobbying: It's about Shaping Public Discourse 14. Public Relations and
Public Diplomacy at a Crossroads: In Search of a Social Network Perspective
15. Political Public Relations and Activist Network Strategies: The
Influence of Framing and Institutionalization on Activist Issues Management
16. Political Public Relations of Underrepresented Groups 17. New
Challenges for Political Public Relations Professionals in the Era of
Social Media 18. Political Public Relations: Looking Back, Looking Forward