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"Cristina Archetti's work squarely counters the widespread notion that appearance is replacing substance in politics. She shows this through a series of in-depth interviews of politicians in the United Kingdom and Italy, allowing their voices to refute the idea that they adhere to style over substance. Through these evocative stories that are linked to a discussion of theories that inform the role of personalization in politics, Archetti has created a unique and compelling aspect to our understanding of the phenomenon." - Sarah Oates, Professor and Senior Scholar in the Philip Merrill College of Journalism at the University of Maryland, College Park, USA
"Archetti pursues a dominant theme in contemporary political communications research - the portrayal of politicians within intensive media settings. However, by interviewing British andItalian politicians about their own approach to self-presentation and their actual experiences of being 'mediated' she develops an original and provocative perspective on what is happening. Her analysis leads her to question many of the ideas advanced in recent academic commentary." - John Corner, Visiting Professor in Communication Studies, University of Leeds, UK