Frank Newport

Polling Matters (eBook, ePUB)

Why Leaders Must Listen to the Wisdom of the People

• Format: ePub

Produktbeschreibung

From The Gallup Organization-the most respected source on the subject-comes a fascinating look at the importance of measuring public opinion in modern society.

For years, public-opinion polls have been a valuable tool for gauging the positions of American citizens on a wide variety of topics. Polling applies scientific principles to understanding and anticipating the insights, emotions, and attitudes of society. Now in POLLING MATTERS: Why Leaders Must Listen to the Wisdom of the People, The Gallup Organization reveals:

• What polls really are and how they are conducted
• Why the information polls provide is so vitally important to modern society today
• How this valuable information can be used more effectively
• and more...

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Produktdetails

• Verlag: Grand Central Publishing
• Erscheinungstermin: 30. Juli 2004
• Englisch
• ISBN-13: 9780759511767
• Artikelnr.: 39699798

Autorenporträt

Frank Newport is editor-in-chief of the Gallup Poll. He is the author of Polling Matters: Why Leaders Must Listen to the Wisdom of the People and co-author of The Evangelical Voter.