This book explores and explains why the trend of "retro culture" is so pervasive in the 21st century, particularly within popular music. Based on empirical case studies and interviews with popular music fans, and in a theoretical approach drawing on a diverse range of thinkers--Karl Mannheim, Jacques Derrida, Raymond Williams, Marshall McLuhan--the book shows how cultural and technological trends enmesh to influence the trend towards retro culture within popular music today.
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