Scientific Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: B, State University of New York at Stony Brook, language: English, abstract: In the contemporary competitive business environment, the ability of an organisation to maintain competitive advantage is defined by among others, adoption of new technology, effective operations management, and innovations. In this case a company facing stiff competition from its competitors will find adoption of new product innovations as a niche towards warding off competition. However it's imperative to note innovations coupled by new product launch can define the survival of any business. Analysts quip that it's critical for any management to conduct strategize effectively by among others conducting research to ensure that the product launched will address customers' needs, market expectation and it's successful. Indeed a new product launch is supposed to defines the company's growth and development ambitions. This requires top notch planning and research on the product. This report seeks to critically analyse the consideration and decision making process undertaken while launching the healthy product.
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