Xiaofang Yao

Power, Affect, and Identity in the Linguistic Landscape (eBook, ePUB)

Chinese Communities in Australia and Beyond

• Format: ePub

Produktbeschreibung

Uncovering the complexity of linguistic diversity and semiotic creativity, Yao examines the issues of power, affect and identity in both physical and digital linguistic landscapes.

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Produktdetails

• Verlag: Taylor & Francis
• Erscheinungstermin: 13. Dezember 2024
• Englisch
• ISBN-13: 9781040254042
• Artikelnr.: 72455367

Autorenporträt

Xiaofang Yao is Assistant Professor at the University of Hong Kong. Her research interests include linguistic and semiotic landscapes, multilingualism, and digital humanities. She particularly focuses on the intersection of language, culture, and space as they relate to the Chinese diaspora and ethnic minorities.

Inhaltsangabe

1. Situating power, affect, and identity in the linguistic landscape 2.
Theoretical perspectives on the linguistic landscape: Geosemiotics,
sociolinguistics of globalisation, and metrolingualism 3. Affect in the
linguistic landscape: Conviviality and nostalgia in urban and rural ethnic
restaurants 4. Power in the linguistic landscape: Tourism and
commodification as revitalisation of cultural heritage 5. Identity in the
linguistic landscape: Metrolingualism at the online-offline nexus 6.
Artificial Intelligence (AI) in the linguistic landscape: An agenda for
critical digital literacy 7. Transcending boundaries in the linguistic
landscape: Towards collaborative, participatory, and empowering research