Jerry Weissman

Power Presenter, The (eBook, ePUB)

Techniques, Style, and Strategy to Be Suasive

• Format: ePub

Produktbeschreibung

Present with Power, Poise, and Confidence---In Any Environment, Live or Virtual

To succeed, leaders must deliver powerful presentations at every opportunity: speeches, fireside chats, briefings, pitches, virtual meetings, videoconferences, podcasts, and beyond. Whether you are in front of a live audience or a webcam, the way you present yourself verbally and non-verbally is crucial to your success. Top presentation coach Jerry Weissman gives you the same battle-tested techniques, styles, and strategies he has provided to senior executives at thousands of companies. His proven methodology has enabled presenters to attract investors, sell products, propose partnerships, and get high-stakes projects approved. You will follow a step-by-step plan to shape your content, control your nerves, master your body language, integrate your graphics with your delivery, and much more.

The Power Presenter is packed with proven techniques, practical tools, and case studies of famous power presenters -- including many business leaders new to this edition. It will help you engage any audience from start to finish and deliver persuasive presentations when it counts most.

Part of the Jerry Weissman Presentation Trilogy!

Also look for updated Third Editions of:

• Presenting to Win: The Art of Telling Your Story and Designing Your Slides
• In the Line of Fire: How to Handle Tough Questions...When it Counts

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Produktdetails

• Verlag: Pearson ITP
• Seitenzahl: 240
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 15. Dezember 2020
• Englisch
• ISBN-13: 9780136933953
• Artikelnr.: 61771164

Autorenporträt

Jerry Weissman is the founder and president of Suasive, Inc., formerly Power Presentations, Ltd. Weissman began his career as a staff producer-director of public affairs and news programs at CBS TV in New York, where he learned the skills to master the building blocks of every presentation: a clear, compelling story, well-designed graphics, natural delivery, and the art of Q&A. In 1988, Weissman brought these skills to Silicon Valley. In short order, he established himself as the coach for Silicon Valley CEOs developing their IPO roadshows by teaching them to tell their business stories through the eyes of their investors. In doing so, he helped their companies raise hundreds of billions of dollars. After amassing an elite client list of IPOs, he soon widened his focus to coaching public and privately held companies to develop and deliver all types of business presentations. Today his methodology has helped thousands of companies on every continent deliver high-stakes presentations with clarity, confidence, and maximum persuasion. In addition to this book, Weissman is the author of four other books on presentations and public speaking: Presenting to Win: The Art of Telling Your Story and Designing Your Slides; I n the Line of Fire: How to Handle Tough Questions; Presentations in Action; and Winning Strategies for Power Presentations, all Pearson publications.

Inhaltsangabe

Foreword to the Second Edition     xvii
Preface: Show Me the Money     xxi
Introduction:  The Deer in the Headlights     xxvii
Fight-or-Flight     xxvii
Adrenaline Rush Remedies     xxviii
The Mental Method     xxix
Book Conventions     xxx
Chapter One:  Actions Speak Louder Than Words     1
Audience Advocacy     1
The Power of the Visual     3
Chapter Two:  Creating Empathy with Your Audience     11
Empathy     11
The Science of Empathy     12
The Effectiveness Matrix     15
Chapter Three:  The Butterflies in Your Stomach     23
Fight-or-Flight: Internal Dynamics     23
Fight-or-Flight: External Dynamics     26
Presenter Behavior/Audience Perception     29
The Yikes! Moment     30
Chapter Four:  The Quest for Content     31
Slides     32
Script     33
Teleprompter (Also Known as Autocue)     34
Comfort Monitors     35
Advanced Technology     36
Five Simple Steps to Develop Your Story     37
Chapter Five:  The Mental Method     45
Concentration     45
The MindBody Connection     46
The Mental Method     49
Delivering Your Message     59
Chapter Six:  The Learning Process     61
Change     61
The Four Stages of Learning     62
Comfort Zone Paradox     63
Repetition over Time     65
The Yikes! Moment     68
The Suasive Master Skills Cycle     69
Chapter Seven:  Speak with Your Body Language     71
The Historic KennedyNixon Debate     71
External Factors/Audience Perception     76
Visual Dynamics     77
Vocal Dynamics     92
Putting It All Together     96
Chapter Eight:  Control Your Cadence: The Phrase     99
Cadence     99
Complete the Arc     100
Rising/Falling Inflection     102
Complete the Arc in Action     107
Chapter Nine:  Control Your Cadence: The Pause     111
Unwords     112
Ten Benefits of the Pause     120
Speak Only to Eyes     120
Phrase & Pause     122
Cadence Summary     124
Chapter Ten:  Tools of the Trade     127
Position     127
The Presentation Checklist     130
Putting It All Together     133
Chapter Eleven:  SlideSynchronization     135
Design/Delivery Balance     135
The Suasive Meta Design Concepts     138
Seven Steps of SlideSync Delivery     141
SlideSync Delivery in Action     148
Chapter Twelve:  SlideSync Narrative     149
Describe     149
Narrative Continuity     154
Three Simple Steps of Continuity     155
Putting It All Together     156
Chapter Thirteen:  Masters of the Game     157
The Great Communicator     157
Sir Winston Churchill     160
President John F. Kennedy     161
Reverend Martin Luther King, Jr.     162
Reverend Billy Graham     163
The Great Communicator Redux     165
The Great Orators: Conversation and Empathy     167
Coda:  Ending with the Beginning     169
Endnotes     173
Appendix A:  Video Links     187
Acknowledgments     193
About the Author     195
Index     197