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PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse…mehr
PowerPoint has become an integral part of academic and professional life across the globe. In this book, Hubert Knoblauch offers the first complete analysis of the PowerPoint presentation as a form of communication. Knoblauch charts the diffusion of PowerPoint and explores its significance as a ubiquitous and influential element of contemporary communication culture. His analysis considers the social and intellectual implications of the genre, focusing on the dynamic relationships between the aural, visual and physical dimensions of PowerPoint presentations, as well as the diverse institutional contexts in which these presentations take place. Ultimately, Knoblauch argues that the parameters of the PowerPoint genre frames the ways in which information is presented, validated and absorbed, with ambiguous consequences for the acquisition and transmission of knowledge. This original and timely book is relevant to scholars of communications, sociology and education.
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Hubert Knoblauch is a professor of sociology at the Technical University of Berlin.
Inhaltsangabe
Acknowledgments Part I. Introduction: 1. 'PowerPoint' and powerpoint 2. Communication culture 3. Information and knowledge society 4. Structure of the book Part II. On the History of PowerPoint: 5. The archaeology of PowerPoint 6. The double invention of PowerPoint 7. Presentation as digital document and presentation as event 8. PowerPoint is evil - discourse and studies on PowerPoint 9. Tufte and the public discourse on PowerPoint 10. The inconclusiveness of studies on PowerPoint 11. Presentation as event and genre Part III. Communicative Action, Culture, and the Analysis of Communicative Genres: 12. Communicative actions and genres 13. The three levels of genre analysis and communication culture Part IV. The Internal Level: Slides, Speech, and Synchronization: 14. Rhetoric of visual presentation 15. Slides, text, and speech 16. Multimodality and the synchronization of speech slides 17. Speech and talk 18. Linguistic deixis, paralleling, and communicative things 19. Lists and seriality 20. Macrostructures Part V. The Intermediate Level: Pointing, the Body Formation, and the Triadic Structure of PowerPoint Presentations: 21. Pointing, gesture, and speech 22. Pointing, speech, and the objectification of meaning 23. Body formation and the triadic structure of the presentation 24. Technology, failures and footing Part VI. The External Level: Settings, Meetings, and the Ubiquity of PowerPoint: 25. Objects, settings, and spaces 26. The temporal order of presentations and the meeting 27. The multiplication and the ubiquity of PowerPoint presentation Part VII. Conclusion: the Ubiquity of PowerPoint and the Communicative Culture of Knowledge Society: 28. The invention and ubiquity of PowerPoint presentations 29. Contextualization and mediatization 30. Communicative things and the subjectification of knowledge 31. PowerPoint presentation in the communicative culture of knowledge society Part VIII. Appendices: Appendix 1 Appendix 2 Appendix 3 Appendix 4 References Index.
Acknowledgments Part I. Introduction: 1. 'PowerPoint' and powerpoint 2. Communication culture 3. Information and knowledge society 4. Structure of the book Part II. On the History of PowerPoint: 5. The archaeology of PowerPoint 6. The double invention of PowerPoint 7. Presentation as digital document and presentation as event 8. PowerPoint is evil - discourse and studies on PowerPoint 9. Tufte and the public discourse on PowerPoint 10. The inconclusiveness of studies on PowerPoint 11. Presentation as event and genre Part III. Communicative Action, Culture, and the Analysis of Communicative Genres: 12. Communicative actions and genres 13. The three levels of genre analysis and communication culture Part IV. The Internal Level: Slides, Speech, and Synchronization: 14. Rhetoric of visual presentation 15. Slides, text, and speech 16. Multimodality and the synchronization of speech slides 17. Speech and talk 18. Linguistic deixis, paralleling, and communicative things 19. Lists and seriality 20. Macrostructures Part V. The Intermediate Level: Pointing, the Body Formation, and the Triadic Structure of PowerPoint Presentations: 21. Pointing, gesture, and speech 22. Pointing, speech, and the objectification of meaning 23. Body formation and the triadic structure of the presentation 24. Technology, failures and footing Part VI. The External Level: Settings, Meetings, and the Ubiquity of PowerPoint: 25. Objects, settings, and spaces 26. The temporal order of presentations and the meeting 27. The multiplication and the ubiquity of PowerPoint presentation Part VII. Conclusion: the Ubiquity of PowerPoint and the Communicative Culture of Knowledge Society: 28. The invention and ubiquity of PowerPoint presentations 29. Contextualization and mediatization 30. Communicative things and the subjectification of knowledge 31. PowerPoint presentation in the communicative culture of knowledge society Part VIII. Appendices: Appendix 1 Appendix 2 Appendix 3 Appendix 4 References Index.
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