Deirdre Breakenridge

PR 2.0 Is Here (eBook, ePUB)

Combine Traditional PR with Social Media for Heightened Results

• Format: ePub

Produktbeschreibung

This Element nis an excerpt from PR 2.0: New Media, New Tools, New Audiences (ISBN: 9780321510075) by Deirdre Breakenridge. Available in print and digital formats.

Use advanced "PR 2.0" social media techniques in ways that build on the "PR 1.0" techniques that still work.

PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward.

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Produktdetails

• Verlag: Pearson ITP
• Altersempfehlung: ab 18 Jahre
• Erscheinungstermin: 2. November 2009
• Englisch
• ISBN-13: 9780131377691
• Artikelnr.: 38014579

Autorenporträt

Deirdre K. Breakenridge is President and Director of Communications at PFS Marketwyse. An industry veteran, she counsels senior-level executives and leads a creative team of PR and marketing executives strategizing to gain brand awareness for their clients through creative and strategic campaigns. She also teaches courses on PR and Interactive Marketing for the Global Business Management program at Fairleigh Dickinson University. Her books include PR 2.0, The New PR Toolkit, and Cyberbranding.