Guy Murrel

Practical Guide to Strategic Narrative Marketing (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Strategic Narrative Marketing will shift the way you think about and develop company messaging. Using this guidebook, you have an action plan to create a consistent, unified message that stands out and moves your organization from explaining - to leading. It addresses the persistent challenge of having something meaningful and compelling to say, and provides a framework to create a new industry narrative that is unique, differentiating and inspires category change and organizational leadership. Whether you need to align your company, change perceptions, gain influence as a true thought leader, or attract talent and investment, Strategic Narrative Marketing can help elevate your story to win in the market.

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Produktdetails

• Verlag: Outskirts Press
• Seitenzahl: 57
• Erscheinungstermin: 10. August 2016
• Englisch
• ISBN-13: 9781478775386
• Artikelnr.: 67832517

Autorenporträt

Guy Murrel is a principal and co-founder of Catapult PR, a Boulder-based PR and marketing agency. For over 20 years, Guy has helped high-tech clients create compelling narratives that position their companies for success. In this guide, Guy shares some of Catapult's experience and lays out a clear framework to follow with how-to's, tips and guidance to create your own Strategic Narrative and launch new market categories that drive business results.