Stephanie Espinoza Villamor, Kimberly Shotick

Practical Marketing for the Academic Library (eBook, ePUB)

• Format: ePub

Produktbeschreibung

This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice.

In an age in which federal funding for libraries is being cut, libraries of every size and type must prove their value. Practical Marketing for the Academic Library offers academic librarians approachable methods for marketing to students, faculty, and administration, and it also inspires them to attempt new structures for marketing initiatives, including encouraging existing staff to form teams with wide ranges of skills. Librarians from all academic libraries, including at community colleges, can incorporate these ideas even when budgets are tight and staff is limited.

While there are many books on library marketing, few specifically cover the diversity within academic institutions and the student body as well as how to target marketing to faculty and administrations. Villamor and Shotick approach library marketing from diverse perspectives and teach readers how to increase student engagement, assess library programs, and connect library marketing to the goals of the overall institution.

Produktdetails

• Verlag: Bloomsbury Publishing Inc
• Seitenzahl: 158
• Altersempfehlung: ab 7 Jahre
• Erscheinungstermin: 24. Mai 2022
• Englisch
• ISBN-13: 9798216131274
• Artikelnr.: 68167839

Autorenporträt

Stephanie Espinoza Villamor is an eLearning librarian at the College of Southern Nevada.

Kimberly Shotick is the student success librarian and an assistant professor at Northern Illinois University.

Inhaltsangabe

Preface Introduction Chapter 1. Building Your Team Formal Teams2 Informal
Teams4 Best Practices for Building Teams6 Establishing Your Scope7
Affective Team Leadership9 Quick Tips10 From the Field10 References13
Chapter 2. Defining Your Areas What Does Marketing Mean to You?16 Types of
Communication17 Print Communication18 Digital Communication18 Human
Communication20 Types of Outreach20 Segmentation23 Quick Tips26 From the
Field26 References29 Chapter 3. Marketing for the Mind Why Market Resources
and Services?32 Identifying Your Audience33 Marketing Resources34 Physical
Resources34 Electronic Resources39 Marketing Services40 Enable Academic
Success41 Facilitate Information Access42 Transform Scholarly Publishing42
Quick Tips44 From the Field44 From the Field46 References48 Chapter 4.
Marketing from the Heart Empathy and Student Needs52 Benefits54 Sharing
Stories58 Giving Back60 Caring about Concerns62 Quick Tips63 From the
Field63 From the Field66 References68 Chapter 5. Diversity, Equity, and
Inclusion Definitions72 Diversity72 Equity73 Inclusion74 Diversity and
Marketing74 Libraries and Dei75 DEI in Marketing Teams76 Marketing with
Sensitivity and Awareness78 A Note on Universal Design81 What You Can Do
Right Now82 Quick Tips83 From the Field84 From the Field86 References89
Chapter 6. Assessing the Program What Is Library Marketing Assessment?93
Creating Measurable Outcomes95 Assessing Marketing Efforts96 Assessment
Methods97 Best Practices100 Reporting and Acting on Your Data103 Quick
Tips104 From the Field105 References107 Chapter 7. Marketing to Faculty,
Staff, and Administration Definitions109 Why Market to Faculty and
Staff?111 How Can We Market to Faculty and Staff?112 Marketing to
Administration116 Quick Tips117 From the Field118 References121 Conclusion
Index