Phillip Wicklund

Practical Sitecore 8 Configuration and Strategy (eBook, PDF)

A User Guide for Sitecore's Content and Marketing Capabilities

• Format: PDF

Produktbeschreibung

Practical Sitecore 8 Configuration and Strategy: A User Guide for Sitecore's Content and Marketing Capabilities offers a comprehensive overview of Sitecore's web content management solutions, and provides step-by-step guidance for configuring Sitecore's personalization, testing, and marketing automation capabilities. The book highlights strategies and best practices-taking it beyond just the "how to" procedures that can be found elsewhere. Sitecore was recently recognized as one of the most reputable and reliable web content management solutions (WCMS) in the marketplace. Thousands of companies use Sitecore to help manage their web and mobile digital properties. But because Sitecore is a very large and complex platform, marketers and end users often have difficulty coming up to speed on the technology. Practical Sitecore 8 Configuration and Strategy provides the solution you need to get started using Sitecore today. Practical Sitecore 8 Configuration andStrategy:

• Brings you up to speed on Sitecore without requiring a training class
• Provides the information in a clear, logical outline that takes users from simple, foundational concepts to more advanced concepts at the end
• Rounds out existing sources of documentation with strategies and best practices from real-world experience

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Produktdetails

• Verlag: Apress
• Seitenzahl: 317
• Erscheinungstermin: 12. Dezember 2015
• Englisch
• ISBN-13: 9781484212363
• Artikelnr.: 44484972

Autorenporträt

Phil Wicklund is a regional practice manager (responsible for the Sitecore team) at RBA, Inc. He provides managerial, operational, and profit/loss oversight across RBA's portals, business intelligence, enterprise social, collaboration, and managed services teams within RBA's North region. Phil started working in IT in 2003 and has since designed and deployed many dozens of large-scale enterprise solutions, including many for Fortune 50 companies. As a regional practice manager he owns the profit/loss for his practice which has him performing many activities beyond a typical technologist, such as ownership of a great employee experience, ensuring unparalleled customer satisfaction, opportunity tracking/planning in CRM, pre-sales solution alignment with customers, account strategies, go-to market strategies, marketing/promotion strategies, and fiscal budgetary responsibilities. Phil is currently in his 2nd year of Doctoral studies at the University of St. Thomas. Heworks to extend his studies in technology and business by deepening his understanding of Organizational Leadership, working toward a dissertation that combines the three disciplines. He hopes to graduate in late 2016 or spring of 2017.

Inhaltsangabe

Introduction to Sitecore.-The Content Editor.-ExperiencePersonalization.-Experience Optimization.-Marketing Campaign.-Web Forms forMarketers.-Search Engine Optimization.-Analytics.-Security.-Governance.-Appendix.-