Preparing Effective Business Plans: An Entrepreneurial Approach, Global Edition (eBook, PDF)

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For undergraduate and graduate courses in entrepreneurshipThis book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.Teaching and Learning ExperienceThis text will provide a better teaching and learning experience-for you and your students. Here's how: Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. Give Students a Solid Point of Reference: A business plan, for ...

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