How to give customers more reasons they should buy. This is one of 13 books based on Benjamin Franklin's 13-week self improvement program (Ben Franklin's 13 virtues) that will improve your sales presentation by including more reasons to buy. After reading this ebook and focusing on your sales presentation for one week your sales calls will be so much more than just a visit to get an order. You will learn to spend time carefully reviewing the customer's business and meticulously matching your products to their problems. Your sales presentation will give them a well thought out list of "reasons why" you are the best person to provide the solution to their problem.
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