Stephen Farnsworth

Presidential Communication and Character (eBook, ePUB)

White House News Management from Clinton and Cable to Twitter and Trump

• Format: ePub

Produktbeschreibung

This book traces the evolution of White House news management during America's changing media environment over the past two decades. Comparing and contrasting the Clinton, Bush, Obama, and Trump communication strategies, it demonstrates the difficulty that all presidents have in controlling their messages despite a seemingly endless array of new media outlets and the great advantages of the office, compounded by new media's amplification of presidential character traits. Presidential power still resides in the "power to persuade," and that task remains a steep challenge; presidential character still matters, and the media presidents now employ report on the messenger as much as the message.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 224
• Erscheinungstermin: 9. März 2018
• Englisch
• ISBN-13: 9781315447025
• Artikelnr.: 54106922

Autorenporträt

Stephen J. Farnsworth is Professor of Political Science and International Affairs, and Director of the Center for Leadership and Media Studies, at the University of Mary Washington. He is the author or coauthor of six books on the presidency and the mass media, and is a 2017 recipient of the State Council of Higher Education for Virginia's Outstanding Faculty Award.

Inhaltsangabe

Chapter 1 Presidents Struggle to Shape the News
Chapter 2 The Cable News Presidency of Bill Clinton
Chapter 3 The Fox News Presidency of George W. Bush
Chapter 4 The Social Media Presidency of Barack Obama
Chapter 5 The Twitter Presidency of Donald Trump
Chapter 6 Successes and Failures in Presidential Communication
References