A comprehensive study of how President Obama has framed key aspects of the Affordable Care Act, how those frames fared in influential and popular U.S. news sources, and conditions under which he effectively can shape public debates today.
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"Jennifer Hopper's investigation of the Obama Administration's efforts to manage the political debate surrounding the Affordable Care Act provides a welcome exploration of the influence and limitations of presidential leadership within the media marketplace in the post-broadcast age. Her careful and thoughtful analysis offers a new understanding of framing efforts and effects and sheds light on how even in a complicated media environment the president retains powerful advantages for advancing his agenda."-Diane J. Heith, St. John's University
"Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama's herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on "Between Two Ferns," this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy."-Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA
"... this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda."-Raymond Tatalovich, Congress & the Presidency
"Presidential Framing in the 21st Century News Media does a wonderful job of analyzing President Obama's herculean efforts to use the wide range of modern media outlets to sell and then re-sell the Affordable Care Act. From the challenges over framing the original bill and whether to embrace the term Obamacare to marketing health insurance to young adults on "Between Two Ferns," this accessible and thorough book is a vital resource for students of political communication, journalism, the presidency and public policy."-Stephen Farnsworth, Professor of Political Science, University of Mary Washington & Former Chair, Political Communication Section, APSA
"... this very readable and analytically competent analysis could be a template for how to study the impact of presidential framing strategies on the media, but that analysis is only the first installment of a much wider research agenda."-Raymond Tatalovich, Congress & the Presidency