Stephen E. Frantzich

Presidents and the Media (eBook, PDF)

The Communicator in Chief

• Format: PDF

Produktbeschreibung

Presidents have always "used" the media and felt abused by it. As new technologies have entered the media spectrum, the speed and pervasiveness of these interactions have changed dramatically. President Obama ushered in the social media presidency, while President Trump has become the tweeter-in-chief. This book shows how these developments affect what is communicated and how it is received.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 6. August 2018
• Englisch
• ISBN-13: 9781351064736
• Artikelnr.: 55415348

Autorenporträt

Stephen E. Frantzich is Professor Emeritus of Political Science at the United States Naval Academy, where he was selected as outstanding civilian professor in 1990. He is the author of over two dozen books and has served as a consultant to the US Congress, Dirksen Center, C-SPAN, and a variety of foreign parliaments. He also runs Books for International Goodwill (www.big-books.org), which has distributed over 8 million books to underserved populations around the world.

Inhaltsangabe

CHAPTER 1. Presidents and the Media in a Representative Democracy
CHAPTER 2. The President as a News Hook: The First "W"
CHAPTER 3. Covering the White House
CHAPTER 4. The White House PR Machine
CHAPTER 5. Delivering the President's Message
CHAPTER 6. Presidential Media Events
CHAPTER 7. Old Basics, New Techniques
CHAPTER 8. The President and Popular Media
CHAPTER 9. Ongoing Media Relationships and How to Deal with Them