During the presidential election campaign, the chief executive takes on the dual role of president and candidate. But how do presidents prepare for the forthcoming election, manage a nationwide campaign, and fulfill presidential duties? Presidents as Candidates offers a truly unique treatment of the White House role in the re-election efforts of contemporary presidents since 1956, as it examines eight re-election efforts (from Eisenhower through Clinton). The author considers the differences and similarities of each White House-led effort, analyzing the political, institutional, and policy factors that affect the strategies and decisions. From this, she develops a typology of three standard types of campaigns: "victorious", "defeated", and "takeover", offering observations and insights that are invaluable for understanding presidential re-election efforts.
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