Bastian Bergmann

Press Play (eBook, ePUB)

Why Every Company Needs a Gaming Strategy

• Format: ePub

Produktbeschreibung

An eye-opening look at the rapidly rising growth of gaming and the companiesincluding Peloton, Burberry, the New York Times, BMW, and Chipotlethat are using games to win over customers.

• Insider's view: exclusive interviews and case studies from pioneering companies such as Peloton, Tommy Hilfiger, and Adidas.
• Customizable advice: Whether you're ready for a small test or a major initiative, the book provides a practical roadmap with strategies that scale from low-risk partnerships to full gaming ventures.
• New customer insights: Tips for tapping into gaming mechanics that capture attention and drive loyalty among today's experience-focused consumers.

Audience: Leaders and marketers looking to give customers what they crave.

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Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 256
• Erscheinungstermin: 9. September 2025
• Englisch
• ISBN-13: 9781647826161
• Artikelnr.: 72711008

Autorenporträt

Bastian Bergmann has spent his entire career at the intersection of digital strategy, entertainment/media, and AI. He is the cofounder and COO of Solsten, a technology startup that empowers companies globally to deeply understand their audiences and create resonating experiences for them. Among its customers are globally recognized companies and brands such as Activision Blizzard, Zynga, Electronic Arts, Sony, Supercell, Peloton, Dentsu, and many more. He is also a former consultant at BCG, where he advised large corporations in healthcare, insurance, industrial goods, and the energy sector on their digital strategies.