William Poundstone

Priceless (eBook, ePUB)

The Myth of Fair Value (and How to Take Advantage of It)

• Format: ePub

Produktbeschreibung

Uncover the Hidden Psychology of Value and Master the Art of Pricing Strategy

In Priceless, bestselling author William Poundstone reveals the hidden psychology of value. Drawing from psychological experiments, Poundstone shows how people are unable to accurately estimate "fair" prices and are strongly influenced by unconscious, irrational, and politically incorrect factors. Marketers have quickly applied these findings, with "price consultants" advising retailers on how to convince consumers to pay more for less, and negotiation coaches offering similar advice for businesspeople cutting deals.

The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless is an indispensable guide for anyone who negotiates, from consumers to entrepreneurs to corporate executives. Uncover the secrets behind pricing strategies and gain a valuable edge in any negotiation or market transaction.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in D ausgeliefert werden.

Produktdetails

• Verlag: Farrar, Straus and Giroux
• Seitenzahl: 352
• Erscheinungstermin: 5. Januar 2010
• Englisch
• ISBN-13: 9781429943932
• Artikelnr.: 39936198

Autorenporträt

William Poundstone is the bestselling author of more than a dozen nonfiction books, including Fortune's Formula, Gaming the Vote and Priceless. His books Labyrinths of Reason and The Recursive Universe were both nominated for the Pulitzer Prize.