Marlene Jensen

Pricing Psychology Report (eBook, ePUB)

• Format: ePub

Produktbeschreibung

All pricing decisions are not logical! People buy at one price and not at another for psychological reasons -- many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. * How to change your price by a couple of pennies -- and get 10-20% MORE ORDERS. * How to raise prices -- and get MORE ORDERS.

You might believe there is no such thing as too-low pricing. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead my orders went up by 11%! At a 31% higher price! That means I got to pocket 45% MORE CASH for the very same product.

Pricing Psychology Report details dozens of pricing psychology quirks you can use to both increase your profits AND have happier customers. Read this for pricing changes you can make TODAY to increase your cash.

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Produktdetails

• Verlag: JGF Press
• Erscheinungstermin: 2. Oktober 2020
• Englisch
• ISBN-13: 9781735581507
• Artikelnr.: 60317809

Autorenporträt

Marlene Jensen's Everything Aging book started with a blog she launched (SeniorDefender.net) in 2017. She was 70 years old and shocked, worried and appalled at this aging stuff she was suddenly facing.

Previously Jensen was a:

• VP Publisher at CBS
• A consultant on marketing at ABC, Food Network, etc.
• An entrepreneur — with dozens of startups launched
• A professor of marketing and pricing at Lock Haven University (now emeritus).

Jensen is also the author of four books on pricing strategy.

In her "retirement" she continues her blog, offers courses on pricing strategy, and offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com

Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.