Robert C. Brenner

Pricing Tactics (eBook, ePUB)

• Format: ePub

Produktbeschreibung

A treasure chest of tips, tricks, and techniques for maximizing profit. Here are tactical actions to help you reach or exceed your strategic pricing objectives. This book describes pricing issues common to business professionals in any industry. Pricing is where the "rubber meets the road." Price is king and it's often the driving force in attracting and retaining clients and customers. Read how small business owners thrive during any economic condition. Read about raising prices, cutting prices, how to use price specials such as coupons, allowances, and discounts, and how to apply price adjustments. Calculate the sales needed to make a price change work. Understand when a price is needed. Learn the best ways to handle a price increase, how much you can raise your price, stealth pricing, and how to handling price objections and bottom-fishing cheap buyers. Recognize when you should turn down that job opportunity and know when your price is right.

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Produktdetails

• Verlag: Brenner Information Group
• Erscheinungstermin: 14. September 2013
• Englisch
• ISBN-13: 9781930199231
• Artikelnr.: 48285019

Autorenporträt

Robert Brenner is an engineer, consultant, college professor, historical genealogist, and professional speaker with extensive experience in research and information publishing. A retired naval officer with distinguished service in both nuclear submarines and microelectronic research and development, he holds a bachelor's degree (BSEE) and two master's degrees (MSEE, MSSM). He was recognized a Very High Speed Integrated Circuit (VHSIC) microelectronics pioneer by the DOD and served four years in R&D at TRW after a 23-year Navy career.

He is the author of 56 books including Going Solar: a Homeowner's Experience, Power Up! The Smart Guide to Home Solar Power: How to Make a Wise Solar Investment, How to Construct (and Use) the 45W Harbor Freight Solar Kit, Supernatural & Strange Happenings in the Bible, and Supernatural & Strange Happenings in the Family. In addition, he has written over 275 articles including over 50 articles for Survival Life.com and Survivorpedia.

He taught computer technology and engineering subjects at the community college, university, and graduate school levels and has been a guest speaker at over 50 national conferences and symposiums. He is an avid supporter of solar technology and learns by doing. A futurist, he enjoys the challenge of research and is currently sharing his findings through his writing and public presentations. Professor Brenner can be reached at [e-mail].