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"Pricing the Priceless provides clarity that our measurement, accounting, and capital markets company valuation processes as currently designed are failing humanity in the longer-term. The book provides deep insights into Intangible Capital and specifically the natural capital and eco-system services provided by the planet that are not effectively measured and reported on today. Only by recognizing restorative investments in planetary services that are not properly valued, can leaders ensure financial capital and sustainable capitalism serves humanity. Pricing the Priceless opens the mind to this required new intangible capital measurement system." - Mark Van Clieaf, Managing Director, FutureZero and co-author Net Zero Business Models: Winning in the Global Net Zero Economy
"Pricing the Priceless advances the global conversation about creating a sustainable economy that operates within the limits of the biosphere. Paula DiPerna explores the global economy's dependence on having a free ride on our planet's priceless assets - air, water, natural and mineral resources - a dependence that may render the earth uninhabitable. The book provides hopeful examples of how to leverage the power of capitalism to create an economic system that properly values the earth's resources to reverse humanity's potentially fatal disassociation from its precious planetary home." - John Montgomery, co-author, Net Zero Business Models: Winning in the Global Net Zero Economy, and author, Great from the Start: How Conscious Corporations Attract Success