Hashem Aghazadeh

Principles of Marketology, Volume 2 (eBook, PDF)

Practice

• Format: PDF

Produktbeschreibung

Businesses today operate in a more complex and turbulent environment and face intense competition. To be successful, businesses must intelligently understand and deal with their changing environment and market. In this book, Hashem Aghazadeh introduces marketology as a market-related system that enables businesses to achieve competitive success through providing superior value to their key stakeholders. In this regard, the hyper-function of marketology supports business executives to make effective market-related decisions and take efficient market-related actions throughout the organization.

Principles of Marketology, Volume 2: Practice concentrates on how to deploy and practice marketology architecture all over the organization. Marketology accomplishes business performance and success based on its organizational design and behavior. In this regard, marketology contributes through generation, dissemination, and exploitation of market intelligenceand insight. The future of marketology is contemplated and an integrated guideline of practicing marketology is provided.

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Produktdetails

• Verlag: Palgrave Macmillan US
• Seitenzahl: 703
• Erscheinungstermin: 28. April 2017
• Englisch
• ISBN-13: 9781137548337
• Artikelnr.: 53034210

Autorenporträt

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

Inhaltsangabe

1. Marketology Organizational Architecture (MOA).- 2. Marketology Organizational Design (MOD).- 3. Marketology Organizational Behavior (MOB).- 4. Marketology Organizational Contribution (MOC).- 5. Future of Marketology (FOM).- 6. Handbook of Marketology (HOM).