John Fernie, Suzanne Fernie, Christopher Moore

Principles of Retailing (eBook, PDF)

• Format: PDF

Produktbeschreibung

To be strong candidates for careers in retail, one of the biggest and most important sectors in today's economy, graduates need a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 368
• Erscheinungstermin: 24. April 2015
• Englisch
• ISBN-13: 9781317648291
• Artikelnr.: 42725757

Autorenporträt

John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University and Honorary Professor at the University of St Andrews. He was Director of the Institute for Retail Studies at Stirling University prior to becoming Head of the School of Management& Languages at Heriot-Watt.

Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK.

Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.

Inhaltsangabe

1.The Retail Environment 2.Theories of Retail Change 3.Strategic Retail
Marketing 1 - The Strategic Planning Process 4.Strategic Retail Marketing 2
- Market Segmentation and the Service Marketing Mix 5.Internationalisation
of Retailing 6.Electronic Commerce and Retailing 7.Product Management
8.Offshore Sourcing and Corporate Social Responsibility (CSR) 9. Retail
Logistics 10.Adding Value through Customer Service 11.Visual Merchandising
and Retail Selling 12.Retail Security

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1.The Retail Environment 2.Theories of Retail Change 3.Strategic Retail Marketing 1 - The Strategic Planning Process 4.Strategic Retail Marketing 2 - Market Segmentation and the Service Marketing Mix 5.Internationalisation of Retailing 6.Electronic Commerce and Retailing 7.Product Management 8.Offshore Sourcing and Corporate Social Responsibility (CSR) 9. Retail Logistics 10.Adding Value through Customer Service 11.Visual Merchandising and Retail Selling 12.Retail Security

Rezensionen

'The new edition of Principles of Retailing is written in an accessible style and provides broad coverage of retail management and retail marketing. It promises to become a key text for introducing retailing to management and marketing students alike.' - Professor Steve Wood, University of Surrey, UK

'The new edition of Principles of Retailing is written in an accessible style and provides broad coverage of retail management and retail marketing. It promises to become a key text for introducing retailing to management and marketing students alike.' - Professor Steve Wood, University of Surrey, UK