Rudolf Grünig, Richard Gaggl

Process-based Strategic Planning (eBook, PDF)

Übersetzer: Clark, Anthony

• Format: PDF

Produktbeschreibung

Useful manual for managers of strategy management projects.

Presents and illustrates methods and tools of strategic planning.

The approach explained contains detailed recommendations and examples.

Previous edition has sold 900 copies world wide since its release in 2002.

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Produktdetails

• Verlag: Springer Berlin Heidelberg
• Seitenzahl: 364
• Erscheinungstermin: 12. Juni 2008
• Englisch
• ISBN-13: 9783540685838
• Artikelnr.: 37368449

Autorenporträt

Univ.-Prof. Dr. rer. pol. Rudolf Grünig is full time Professor of Business Administration and Lecturer in Strategic Management in various postgraduate programs at the University of Fribourg, Switzerland. Professor Dr. Richard Kühn was Ordinarius of Business Administration and Director of the Institute of Marketing and Management at the University of Berne until 2004. Since fall 2004 he is Emeritus, adviser/consultant, member in boards of various Swiss companies. He is author of numerous textbooks and articles in the fields of Marketing and Management.          

Inhaltsangabe

Idea of Strategic Planning.- Process of Strategic Planning and Resulting Documents.- Project Planning, Analysis and Mission Statement Revision.- Developing the Corporate Strategy.- Developing the Business Strategies.- Implementing, Assessing and Approving the Strategies.