Barry Silverstein

Product Launch 123: Launch a New Product or Service in 3 Proven Steps (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Product Launch 123: Launch a Product or Service in 3 Proven Steps is an authoritative eGuide that helps small businesses with new products and services launch them with minimum risk.

The eGuide focuses on a proven 3-step process that explains how product inventors and developers can (1) research and uncover markets for their products, (2) create and market test a working prototype, and (3) create a launch plan that successfully brings the product to market. Specific tactics and techniques and a wealth of additional resources are included. Written clearly and concisely, Product Launch 123 is a "quick start" guide to launching your product or service.

Product Launch 123 was written by Barry Silverstein. During his thirty year career in brand marketing, Silverstein has helped companies large and small launch scores of products and services.

Product Launch 123 is the second in a new series of 123 eGuides. The first 123 eGuide is Branding 123: Build a Breakthrough Brand in 3 Proven Steps. 123 eGuides are designed for today's reader who wants information in a quick, convenient, easily readable format. Each 123 eGuide is intended to provide a functional overview rather than a detailed roadmap. Every 123 eGuide always includes additional resources if the reader wants to learn more. 123 eGuides are being published exclusively as eBooks and will be priced at $2.99 each to provide maximum value at minimum cost.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Distributed via Smashwords
• Seitenzahl: 53
• Erscheinungstermin: 22. September 2011
• Englisch
• ISBN-13: 9781465715098
• Artikelnr.: 45452502

Autorenporträt

I am an author, blogger, brand historian and retired marketing professional. I have a background in advertising and marketing. I founded a direct and Internet marketing agency and ran it for twenty years, and I have over forty years of business experience. I have authored the following non-fiction books: World War Brands; Boomer Brand Winners & Losers; Boomer Brands; Let's Make Money, Honey: The Couple's Guide to Starting a Service Business - co-author (GuideWords Publishing); The Breakaway Brand - co-author (McGraw-Hill); Business-to-Business Internet Marketing (Maximum Press); Internet Marketing for Technology Companies (Maximum Press); and three books for small business managers in the Collins Best Practices series (HarperCollins). I have also written the following eGuides, all published by 123 eGuides: Branding 123 (Second Edition), B2B Marketing, Low Cost/No Cost Marketing 123, Product Launch 123, Sales Leads 123, and On Your Own 123. I have written two novels: The Doomsday Virus and Water's Edge. I publish a blog for Boomers (www.happilyrewired.com) and a blog for dog lovers (www.cmdog.com).