Peter Hartley, Susie Marriott, Helena Knapton

Professional and Business Communication (eBook, ePUB)

Personal Strategies for the Post-Digital World

• Format: ePub

Produktbeschreibung

This new edition of Professional and Business Communication is an ideal core communications textbook for students on business, management and professional courses preferring a practice-focused, and colloquial approach that combines accessibility with key theory.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 380
• Erscheinungstermin: 30. Mai 2023
• Englisch
• ISBN-13: 9781000885941
• Artikelnr.: 67736876

Autorenporträt

Peter Hartley is Visiting Professor at Edge Hill University, UK, National Teaching Fellow, and an independent educational consultant, with longstanding interests in communication and organisational behaviour and the application of new technologies in both educational and commercial organisations.

Helena Knapton is Learning and Teaching Lead in the Faculty of Education as well as a Senior Lecturer in Education delivering on the PGCertHE at Edge Hill University, UK. Her main research interests are graduate employability and the development of professional identity amongst academic colleagues, particularly those who are new to Higher Education.

Susie Marriott is Senior Lecturer in Marketing and Director of Employability & Enterprise in the Business School at Edge Hill University, UK. She also works as co-creator of live projects with third sector clients to simulate brand and social marketing campaigns for both Undergraduate and Masters programmes. With specialist expertise in assistive technologies, she is co-ordinator for Supporting Learners with Specific Learning Difficulties (SpLD) across the Business School.

Inhaltsangabe

Table of Contents
Part 1: How do we understand and analyse the ways we Communicate in
Organisations
Chapter 1: Developing your Communication: Deciding where to start
Chapter 2: How should we analyse communication?
Chapter 3: What does communication mean?
Chapter 4: Communication Context 1: Culture and Structure
Chapter 5: Communication Context 2: The New Technology Landscape
Part 2: Presenting Information: Effective Methods and Media
Chapter 6: Planning and Organising Professional Written Communication
Chapter 7: Effective Writing Style
Chapter 8: Effective Design and Visual Aids
Chapter 9: Effective Documents for the Future
Part 3: Effective Interpersonal and Group Communication
Chapter 10: Effective Interpersonal Communication
Chapter 11: Interpersonal Skills in Practice
Chapter 12: Effective Meetings
Chapter 13: Effective Presentations
Chapter 14: Effective Teams
Part 4: Future-Gazing
Chapter 15: Change and Future-Gazing
Chapter 16: Planning your Future

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Table of Contents

Part 1: How do we understand and analyse the ways we Communicate in Organisations

Chapter 1: Developing your Communication: Deciding where to start

Chapter 2: How should we analyse communication?

Chapter 3: What does communication mean?

Chapter 4: Communication Context 1: Culture and Structure

Chapter 5: Communication Context 2: The New Technology Landscape

Part 2: Presenting Information: Effective Methods and Media

Chapter 6: Planning and Organising Professional Written Communication

Chapter 7: Effective Writing Style

Chapter 8: Effective Design and Visual Aids

Chapter 9: Effective Documents for the Future

Part 3: Effective Interpersonal and Group Communication

Chapter 10: Effective Interpersonal Communication

Chapter 11: Interpersonal Skills in Practice

Chapter 12: Effective Meetings

Chapter 13: Effective Presentations

Chapter 14: Effective Teams

Part 4: Future-Gazing

Chapter 15: Change and Future-Gazing

Chapter 16: Planning your Future