Susan J. Getgood

Professional Blogging For Dummies (eBook, ePUB)

• Format: ePub

Produktbeschreibung

Take your hobby to the next level and turn your blog into real income Anyone who blogs knows that it is a fun, creative way for sharing thoughts and opinions. Now imagine making money from that hobby! This practical, how-to guide shows you how you can get serious about using your blog and implement advertising, sponsorship, partnerships, and affiliate marketing options to turn your hobby into extra income, or even a full-time career. Helpful examples and featured articles with topic experts and bloggers who have built successful business demonstrate how to promote your business or build a blog-based business. * Discusses finding your niche, adhering to legal considerations, establishing your disclosure and privacy policies, and dealing responsibly with review requests * Introduces ideas for advertising and other monetization options and recommends promotional avenues to explore * Suggests creative ways to keep your blog fresh, unique, and interesting * Provides tips for monitoring and measuring your success Professional Blogging For Dummies opens the door to a world of money-making blogging possibilities!

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Produktdetails

• Verlag: Wiley
• Seitenzahl: 384
• Erscheinungstermin: 20. Juli 2010
• Englisch
• ISBN-13: 9780470901502
• Artikelnr.: 37300119

Autorenporträt

Susan J. Getgood is the Principal of GetGood Strategic Marketing (www.getgood.com). She advises organizations on social media and marketing strategies that build brands and drive revenue. Her blog, Marketing Roadmaps, can be read at http://getgood.com/roadmaps/. Follow her on Twitter as @sgetgood.

Inhaltsangabe

Foreword xix
Introduction 1
Part I: Getting Started with the Business of Blogging 7
Chapter 1: Examining Blogging at the Professional Level 9
Chapter 2: Finding Your Niche in the Blogosphere 33
Chapter 3: Protecting Your Blog with Appropriate Business Policies and
Practices 55
Part II: Making Money with Your Blog 79
Chapter 4: Monetizing Your Blog Strategy 81
Chapter 5: Selling Products or Services on Your Blog 97
Chapter 6: Making Money from Advertising 117
Chapter 7: Getting Paid for Your Words 151
Part III: Building Your Blog, Step by Step 169
Chapter 8: Choosing Your Blog Name, Platform, and Web Hosting 171
Chapter 9: Designing Your Blog 189
Chapter 10: Developing Your Blog Content 211
Part IV: Maximizing Your Blog's Success 237
Chapter 11: Getting the Word Out about Your Blog 239
Chapter 12: Responding When Companies Come Calling 267
Chapter 13: Monitoring and Measuring: Why They Matter 283
Chapter 14: Keeping Your Blog Fresh 303
Part V: The Part of Tens 317
Chapter 15: Ten Common Mistakes and How to Avoid Them 319
Chapter 16: Ten (Or More) Blogs You Can Learn from Simply by Reading 327
Chapter 17: Ten Tips for Jump-Starting Your Creativity 335
Index 343