Professional Convention Management Association (Pcma)

Professional Meeting Management (eBook, ePUB)

A Guide to Meetings, Conventions, and Events

• Format: ePub

Produktbeschreibung

The sixth edition of Professional Meeting Management is the newest edition of the longtime standard reference and textbook for the meetings industry and meetings education. This is the first student and meeting professionals textbook aligned with the new Certified Meeting Professional (CMP) International Standards, which will be used by the Convention Industry Council as a reference book for item writing for the CMP Certification Examination. It includes the most up-to-date information on current trends, strategic planning for meetings, budgeting and funding, marketing and promotion, technology, running and closing the meeting, and industry developments on the horizon.

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Produktdetails

• Verlag: Agate Publishing
• Erscheinungstermin: 8. September 2017
• Englisch
• ISBN-13: 9781572848146
• Artikelnr.: 49406728

Autorenporträt

Professional Convention Management Association (PCMA) represents more than 6,000 meeting industry leaders throughout the globe. With 17 chapters in the United States, Canada, and Mexico, its members include planner and trade show/exhibit professionals, suppliers, faculty, and students.

Inhaltsangabe

Introduction
Contributors
List of Figures
Chapter 1: Overview of the Industry
Chapter 2: Strategic Planning
Chapter 3: Project Management
Chapter 4: Designing the Meeting Experience
Chapter 5: Budgeting and Funding the Meeting
Chapter 6: Site and Venue Selection
Chapter 7: Risk Management/Safety & Security
Chapter 8: Contracts and Liability
Chapter 9: Marketing and Promotion
Chapter 10: Housing / Registration
Chapter 11: Technology and Audiovisual
Chapter 12: Food and Beverage
Chapter 13: Exhibitions and Trade Shows
Chapter 14: Onsite Management
Chapter 15: Closing the Meeting
Chapter 16: What's Next?
Index
Glossary
References