In Profit From Science , author George Danner presents solutions to the big problems that modern business face solutions that are grounded in logic and empiricism. This book instructs business leaders in how to add the discipline and technical precision of the scientific method to their strategic planning and decision making.
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'This book presents a step change in the art and science of solving complex business challenges, however the implications of George's work on corporate strategy and decision making are nothing short of transformational. Everyone shaping a company should have these tools.' Wayne Wisniewski, President and COO, Eagle Hydrocarbons
"George Danner's book goes to the heart of better decision making and shows us how to achieve it. Borrow the best from scientific processes- develop hypotheses, analyse data, use best modelling techniques, test the evidence under various scenarios, be objective and transparent , be prepared to experiment and problem solving improves. It sounds simple and yet so many businesses lack the internal processes and disciplines to achieve this. " Professor Vicky Pryce, Former Joint Head of the UK Government's Economic Service
"George Danner's book goes to the heart of better decision making and shows us how to achieve it. Borrow the best from scientific processes- develop hypotheses, analyse data, use best modelling techniques, test the evidence under various scenarios, be objective and transparent , be prepared to experiment and problem solving improves. It sounds simple and yet so many businesses lack the internal processes and disciplines to achieve this. " Professor Vicky Pryce, Former Joint Head of the UK Government's Economic Service