Pernille Eskerod, Anna Lund Jepsen

Project Stakeholder Management (eBook, PDF)

• Format: PDF

Produktbeschreibung

Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And in the end, it is the stakeholders that evaluate whether they find that the project is a success. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. In Project Stakeholder Management, the authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the 'heat of the moment' and help you spend your limited resources for stakeholder management in the best way.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 120
• Erscheinungstermin: 19. Dezember 2016
• Englisch
• ISBN-13: 9781351908399
• Artikelnr.: 47392799

Autorenporträt

Pernille Eskerod is Professor within Project Management at Department of Leadership and Corporate Strategy, University of Southern Denmark. She has undertaken research within project management for more than 20 years. She has published a large number of articles on the issue in, among others, International Journal of Project Management and Project Management Journal. Pernille Eskerod has tested her research ideas and results on many students and practitioners in the field as she has taught a vast number of courses in Project Management. Anna Lund Jepsen is Associate Professor, Department of Environmental and Business Economics, University of Southern Denmark. Her research has mainly been within consumer behaviour and marketing communications. Together with Pernille Eskerod, she has done research and published within Project Management.

Inhaltsangabe

Contents: Introduction
Concepts and issues behind project stakeholder management
What motivates project stakeholders to contribute?
Methods for stakeholder analysis
Planning project stakeholder management
Ethical issues
Easy to understand, difficult to master
Mini cases
References
Index.