Justyna Karakiewicz, Audrey Yue, Angela Paladino

Promoting Sustainable Living (eBook, PDF)

Sustainability as an Object of Desire

• Format: PDF

Produktbeschreibung

Current images of sustainability often are designed to instill fear and force change, not because we believe in it, but because we fear the consequences of inaction. We also far too often are faced with adverts that use sustainability images in order to sell their product, which are not sustainable at all.

This book identifies the factors that motivate people to aspire towards sustainable living and determines the role of communications in persuading people of the benefits of sustainable living. It introduces the notion of sustainability as an "object of desire", that will allow people to not be scared of the future but rather, to dream about it and look forward to a better quality of life. The book traces the history of major changes in our society that have dramatically changed our perceptions, beliefs and attitudes as related to sustainability. It describe our current desires and dreams and explains why we need to change. Further, it identifies the factors that motivate people to aspire towards sustainable living and determines the role of communications in persuading people of the benefits of sustainable living. Finally it suggests what could be done to not only make sustainability an object of desire, but also introduce hopes and dreams for a better future into our everyday lives.

This inspiring and interdisciplinary book provides innovative insights for researchers, students and professionals in a range of disciplines, in particular environment and sustainability, sustainable marketing and advertising, and psychology.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 228
• Erscheinungstermin: 1. Mai 2015
• Englisch
• ISBN-13: 9781317701569
• Artikelnr.: 42830862

Autorenporträt

Justyna Karakiewicz is Associate Professor and Coordinator of the Master of Urban Design at the Faculty of Architecture Building and Planning, The University of Melbourne, Australia.

Audrey Yue is Associate Professor at the School of Culture and Communication, The University of Melbourne, Australia.

Angela Paladino is Associate Professor at the Department of Management and Marketing, The University of Melbourne, Australia.

Inhaltsangabe

Introduction 1. Sustainability, Technology, the Media and Us 2. How We
Became Consumers 3. How Garden Cities Became an Object of Desire 4.
Attitudes, Behaviours and Sustainability 5. Advertising and Sustainability
6. Our Dreams and Aspirations Today 7. Sustainability as an Object of
Desire