Helen Powell

Promotional Culture and Convergence (eBook, PDF)

Markets, Methods, Media

• Format: PDF

Produktbeschreibung

Promotional Culture and Convergence examines the rapid growth of promotional material through the internet, social media, and entertainment culture and assess its impact on how consumers guide their purchasing decisions.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 256
• Erscheinungstermin: 17. April 2013
• Englisch
• ISBN-13: 9781136474385
• Artikelnr.: 39266587

Autorenporträt

Helen Powell is Programme Leader for Media & Creative Industries at the University of East London where she teaches Advertising and Consumer Studies. Her previous publications include Stop the Clocks! Time, Cinema and the Narrative (2012) and The Advertising Handbook (3rd ed, 2009).