Paul Grainge, Catherine Johnson

Promotional Screen Industries (eBook, ePUB)

• Format: ePub

Produktbeschreibung

From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving area of media production.

With case studies on mobile communication, television, film and live events, this timely book offers a compelling examination of the industrial configurations and media forms, such as ads, apps, promos, trailers, digital shorts, branded entertainment and experiential media, that define promotional screen culture at the beginning of the twenty-first century.

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Produktdetails

• Verlag: Taylor & Francis eBooks
• Seitenzahl: 236
• Erscheinungstermin: 27. März 2015
• Englisch
• ISBN-13: 9781317513728
• Artikelnr.: 42554583

Autorenporträt

Paul Grainge is Associate Professor of Film and Television Studies at the University of Nottingham. He is the author of Brand Hollywood (2008) and Monochrome Memories (2002), editor of Ephemeral Media (2011) and Memory and Popular Film (2003), and co-author of Film Histories (2007).



Catherine Johnson is Associate Professor of Film and Television Studies at the University of Nottingham. She is the author of Branding Television (2012) and Telefantasy (2005) and the co-editor of Transnational Television History (2012) and ITV Cultures (2005).

Inhaltsangabe

Introduction Part 1: The Blurring Boundaries of Promotion and Content 1. On
Promotional Screen Content 2. On the Promotional Screen Industries Part 2:
Media Promotion 3. Mobile Communication: Screen advertising and Shareable
Media 4. Television: Transmedia and Second Screens 5. Movies: Trailers and
the Infrastructure of Blockbuster Marketing 6. Events and Spaces: Digital
Animation and Experiential Design Conclusion: Only Promotion