Propaganda and Public Relations in Military Recruitment (eBook, ePUB)

Promoting Military Service in the Twentieth and Twenty-First Centuries
Redaktion: Maartens, Brendan; Bivins, Thomas

• Format: ePub

Produktbeschreibung

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 254
• Erscheinungstermin: 19. November 2020
• Englisch
• ISBN-13: 9781000263879
• Artikelnr.: 60374277

Autorenporträt

Brendan Maartens is Lecturer in Communication and Media at the University of Liverpool. He has published on various aspects of military recruitment promotion in Britain and Ireland, and has also written about the development of modern media management techniques. At the broadest level, he is interested in how governments and armed forces 'sell' themselves to ordinary citizens, and what role private enterprise (and advertising agencies and public relations firms in particular) play in such selling. Thomas Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon. Before entering academia, he spent six years as a broadcast specialist in armed forces radio and television and has worked in advertising and corporate public relations and as a graphic designer and editorial cartoonist. He is the author of numerous research articles on media ethics and several college texts.

Inhaltsangabe

Introduction 1. Your Country(ies) Need You: The Case for a Global Analysis
of Military Recruitment Promotion. 2. Your Media Need You! How Recruiters
Use Advertising, Public Relations and Propaganda Part I: Recruitment in an
Era of Total War 3. Why Africans in British Empire Territories Joined the
Colours, 1914-1918. 4. National Aspirations against War Fatigue: Uses and
Mechanisms of Mobilising Propaganda in World War I Greece. 5. Winning the
battle to lose the war: The Call to Arms recruiting campaign in Australia
1916. 6. It takes a good woman to sell a good war: The use of women in
World War One US propaganda posters. 7. 'A Place for Everyone, and Everyone
Must Find the Right Place': Recruitment to British Civil Defence, 1937-44.
Part II: Recruitment at a Time of Cold War 8. 'It's Like a Good School,
Only Better': Recruiting Boys to the British Armed Forces under the First
Attlee Government, 1946-50. 9. Eastern Europe's Reluctant Soldiers:
Recruitment to the Armies of the Warsaw Pact, 1956-1991. 10. 'The Army Just
Sees Green': Utopian Meritocracy, Diversity, and United States Army
Recruitment in the 1970s. Part III: Recruitment in the Digital Age 11.
Canadian Military Public Affairs and Recruitment in an Age of Social Media
Platforms. 12. 'Life is Wonderful because of the Military': People's
Liberation Army Recruitment Campaigns in Contemporary China. 13. The
Caliphate Wants You! Conflating Islam and Islamist Ideology in Islamic
State of Iraq and Syria Recruitment Propaganda and Western Media Reporting.
Conclusion 14. Narratives of Service, Sacrifice and Security: Reflecting on
the Global Legacy of Military Recruitment Campaigns