Pier Paolo Pedrini

Propaganda, Persuasion and the Great War (eBook, ePUB)

Heredity in the modern sale of products and political ideas

• Format: ePub

Produktbeschreibung

How to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a factory of consensus. Posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige. Were the propagandists hidden persuaders who knew the characteristics of the human mind? We do not know for certain. However, their posters have a personal and consistent motivation which this book intends to demonstrate.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 7. August 2017
• Englisch
• ISBN-13: 9781351866187
• Artikelnr.: 49041539

Autorenporträt

Pier Paolo Pedrini teaches Techniques of Persuasion for the Masters Program in Public Management and Policy at the University of Italian Switzerland, Psychology of Communication at the Institute of Continuing Education and at other advanced schools. A researcher at the Ecole Nationale de l'Administration Publique (Université du Québec en Outaouais, Gatineau), he is also an advertising agent and a consultant for marketing and advertising.