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Complex sales are a long and multi-stage process that requires patience and skill. Can you build a complex sales strategy? How effective are you in finding and attracting customers? What questions do you use to get them interested? How successful are you in price negotiations? Andrey Anuchin, an experienced salesperson, business coach and certified teacher of the Adizes Institute, literally lays out the different rules and techniques of sales in his book. Structured theoretical material, supported by examples and stories from the life of a master of his craft, is what makes The Simple Book of Complex Sales special.
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