Aoife O'Donnell

Public Relations and Communications (eBook, PDF)

From Theory to Practice

• Format: PDF

Produktbeschreibung

This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 238
• Erscheinungstermin: 13. Juli 2023
• Englisch
• ISBN-13: 9781000900644
• Artikelnr.: 68079825

Autorenporträt

Aoife O'Donnell has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training.

Inhaltsangabe

1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public
Relations and Related Disciplines 5. Corporate Communications 6.
Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9.
Public Affairs and Political Communications 10. The Roles of PR
Practitioners 11. Developing a PR Strategy 12. Content Creation 13.
Pitching for Business 14. Media Relations 15. The Post Truth Era

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1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era

Rezensionen

"This is the introduction to public relations textbook I've been looking for. A comprehensive exploration of both the wider context as well as the practicalities of the profession, it will easily become the 'one stop shop' to introduce my students to the worlds of PR as well as equip them with the practical skills they require to get started in the industry."

Giannina Warren, Senior Lecturer, Middlesex University, UK

"This textbook is a thorough examination of the role of public relations in our world today. It is global in nature and provides many current, relevant examples of public relations strategies and theories. It's a perfect combination of informative and engaging."

Dean Beckman, Saint Mary's University of Minnesota, USA

"Aoife O'Donnell offers a comprehensive explanation of the state of the art of the public relations field. This book is perfect for upper-level communication students. The writing is clear, and the content is suitable for today's blended learning classes. Students who are serious about pursuing a career in public relations will particularly benefit from the special effort this book puts into explaining the PR profession, as well as the experiential approach that goes beyond theoretical explanations."

Deborah N. Simorangkir, Swiss German University, Indonesia

"This text serves as a primer on the field of public relations [...]and details practical information and training from a global perspective. [...] This clear, concise text provides ample explanations of the concepts that serve as the bulk of the information. A conclusion, discussion points, and references with URLs where applicable supplement each chapter entry. Recommended for PR and communication students or faculty teaching PR on the undergraduate level."

A. Todman, St. John's University (NY), USA for CHOICE April 2024