Public Relations and Online Engagement (eBook, PDF)

Audiences, Fandom and Influencers
Redaktion: Hutchins, Amber L.; Tindall, Natalie T. J.

• Format: PDF

Produktbeschreibung

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 88
• Erscheinungstermin: 24. Juni 2021
• Englisch
• ISBN-13: 9781000437546
• Artikelnr.: 62060288

Autorenporträt

Amber L. Hutchins, Ph.D., is Associate Professor of Communication at the School of Media and Communication at Kennesaw State University in Kennesaw, Georgia. Natalie T. J. Tindall, Ph.D., serves as Department Chair and is Professor in the Department of Communication and Media at Lamar University.

Inhaltsangabe

1. From Slacktivism to Activism: Rihanna and Fenty Brands 'Pull Up'
Candice Edrington 2. Saving Wynonna Earp: The Power of Fandom Melanie
Bourdaa 3. Learning from the Best: A Review of Community Building, Audience
Engagement, and Influencer Campaigns from the 2019 Cannes Lions Kelli S.
Burns 4. Influencer Strategies and Political PR: An AOC Case Analysis
Ashley Hinck and Leslie Rasmussen 5. Participatory Publics: #NASASocial
Events and Fan Engagement Amber L. Hutchins 6. How Hashtag Activism and
Community Upended R. Kelly's Traditional Litigation Public Relations Push
Natalie T.J. Tindall 7. Multinational Corporate Social Responsibility and
Diversity: Blizzard Entertainment's Overwatch, the Overwatch League, and
LGBTQ Pride Month Elaine Venter 8. Engaging Audiences with Authenticity:
The Role of Social Media in Royal Caribbean's Hurricane Relief Effort
Jessalyn Strauss and Kathleen Stansberry9. A Virus and Viral Content: The
Vietnam Government's use of TikTok for Public Health Messages during the
COVID-19 Pandemic Kylie Torres