Public Relations and Strategic Communication in 2050 (eBook, PDF)

Trends Shaping the Future of the Profession
Redaktion: Laskin, Alexander V.; Freberg, Karen

• Format: PDF

Produktbeschreibung

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how they will affect the public relations and strategic communication industry of the future.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 280
• Erscheinungstermin: 25. November 2024
• Englisch
• ISBN-13: 9781040203422
• Artikelnr.: 72275909

Autorenporträt

Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA. Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.

Inhaltsangabe

Introduction List of Contributors Section 1: Trends shaping the future of
public relations and strategic communication Chapter 1: Questions of Power
over (and Control of) Social, Political, Economic, and Cultural Dimensions
of Artificial Intelligence in Public Relations and Strategic Communication
Chapter 2: The Growth of Malicious AI: Countering Disinformation and
Deepfakes Amid Mega-Crises Chapter 3: Responsible AI for Public Relations
Practice: Applying Public Relations Practitioner Perspectives to Ethical
Codes for the Use of Generative Artificial Intelligence Chapter 4:
Devolving Ethical Standards of 2050: International and Disciplinary Failure
Chapter 5: Biohacking and Bioethical Considerations for Marketing
Communication Campaigns Chapter 6: The Next Frontier of DEI: Communication
& Neurodiversity from Now to 2050 Chapter 7: When Big Brother is Listening:
Impact of the Social Credit System on Strategic Communication Chapter 8:
Beyond Big Data: Striking a Balance Chapter 9: Behind the Velvet Rope:
Influencers and Creators as the Future Entertainment Chapter 10: Navigating
the Future of Virtual Influencers: Hijacking Risks Chapter 11: Consumerism
as the Driving Force of Human Identity in 2050 Chapter 12: Re-engaging the
'Eclipsed Public' - The Challenge for Public Communication and Politics
Chapter 13: Facing the Rise of Postmodernism: Intelligent Goodwill as a
Route toward Reinvigorating Public Relations in Face of Increasing
Dissensus Section 2: The future of public relations and strategic
communication specializations Chapter 14: The Future of Public Relations,
According to AI Chapter 15: Crisis Communication in 2050: Sociopolitical
and Technological Trends Shaping Crisis Communication Chapter 16: Film,
Television, and Entertainment Public Relations in 2050: Establishing a New
Normal in the Wake of Streaming, AI, and COVID-19 Chapter 17: Sport Public
Relations in 2050 Chapter 18: The Future of Investor Relations and
Financial Communication: AI, ESG, and Shareholder Activism Chapter 19:
Propaganda and Psychological Warfare Aspects in the Strategic Communication
of the 21st Century: European Union's Place in the Global Order Chapter 20:
Media Relations, Journalism, Law and Ethics Chapter 21: Measurement and
Analytics in 2050: Quantifying Digital and Analog Behaviors Index