Scott Anthony

Public relations and the making of modern Britain (eBook, PDF)

Stephen Tallents and the birth of a progressive media profession

• Format: PDF

Produktbeschreibung

Public relations was established in Britain by a group of liberal intellectuals in the aftermath of the slump. Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain.

A compelling portrait of how the social, economic and media revolutions of early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own.

This book includes the first reprint of Tallents' influential 'The Projection of England' for over fifty years. It will interest students and scholars of media studies and modern British culture, history and politics.

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Produktdetails

• Verlag: Zando
• Seitenzahl: 280
• Erscheinungstermin: 30. April 2018
• Englisch
• ISBN-13: 9781526129666
• Artikelnr.: 54362698

Autorenporträt

Scott Anthony is a Leverhulme Fellow at the University of Cambridge.

Inhaltsangabe

Acknowledgements List of illustrations 1. After the Great War: The origin
of public relations 2. Beginnings: The Empire Marketing Board, 1926-33 3.
The Projection of England and Documentary Cinema 4. A triumph of public
relations: The GPO, 1933-35 5. The limits of public relations The BBC and
The Ministry of Information 6. Rebuilding the nation: The Festival of
Britain and the formation of the Institute of Public Relations 7.
Conclusion Notes Appendix: The projection of England by Sir Stephen
Tallents Bibliography Index