Jane Johnston

Public Relations and the Public Interest (eBook, PDF)

• Format: PDF

Produktbeschreibung

In this book, Johnston seeks to put the public interest onto the public relations 'radar', arguing the need for its clear articulation into mainstream public relations discourse.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 226
• Erscheinungstermin: 12. Februar 2016
• Englisch
• ISBN-13: 9781317568858
• Artikelnr.: 44777784

Autorenporträt

Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.

Inhaltsangabe

1. The Public Interest, Public Relations and Society 2. Theoretical
Scaffolding and Critical Perspectives 3. Locating the Public Interest in
Public Relations: Agency, Alliances and Pro Bono Publico 4. Communication
and Media in the Public Interest 5. Culture and Public Interest: Community
Voices, Social Inclusion and Participation 6. Social Captial and Capacity
Building: Connecting Communities in the Public Interest 7. The Law, Social
Change and the Public Interest 8. The Public Interest, Ethics and
Values: From Moral Philosophy to Professional Codes 9. The Public Interest
and Public Relations: Key Intersections and Considered Directions