Public Relations and the Rise of AI (eBook, PDF)

Redaktion: Luttrell, Regina; Wallace, Adrienne A.

• Format: PDF

Produktbeschreibung

This book explores the potential of Artificial Intelligence (AI) to transform public relations and offers guidance on maintaining authenticity in this new era of communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 300
• Erscheinungstermin: 19. Februar 2025
• Englisch
• ISBN-13: 9781040314791
• Artikelnr.: 72620918

Autorenporträt

Regina Luttrell is a senior associate dean and associate professor of public relations at S.I. Newhouse School of Public Communications at Syracuse University, USA. Adrienne A. Wallace is an associate professor of advertising and public relations in the School of Communications at Grand Valley State University, USA.

Inhaltsangabe

List of Contributors
Editors Introduction
Part I: Creative & Storytelling
Chapter 1: Examining Generative Artificial Intelligence's Role and
Influence in DEI Creative Content
Rosalynn A. Vasquez, Baylor University
Chapter 2: Ethical Frontiers: Balancing Innovation and Integrity in
AI-Enhanced Public Relations
Jamie Ward, University of Toledo
Part II: Personalization & Targeted Communication
Chapter 3: Unpacking AI Discrimination from a DEI-Conscious PR Perspective
Myungok Chris Yim, Loyola University Chicago
Chapter 4: Artificial Intelligence and Stakeholder Engagement in Public
Relations: Industry Promises, Potential Pitfalls and a Proposed Framework
for a Path Forward
Nathan Gilkerson, Marquette University and Rebecca Swenson, University of
Minnesota
Chapter 5: AI Regulation and Ethical Considerations Surrounding the Use of
Artificial Intelligence in PR: The Need for Transparency and Accountability
Marina Vujnovic, Monmouth University; Dean Kruckeberg, UNC Charlotte;
Lukasz Swiatek, University of New South Wales; and Chris Galloway, Massey
University
Part III: Media Monitoring, Influencer Relations, and Reputation Management
Chapter 6: AI-Powered Synthetic Personas: Impacting the Future of Public
Relations Campaigns
Regina Luttrell, Syracuse University and Carrie Welch, Syracuse University
Chapter 7: AI-powered Enhancements in Media Relations: Exploring Potential
and Ethical Considerations in Public Relations
Hollin Nies, Gannon University and Liang Zhao, Vansary
Chapter 8: Digital Dilemmas: AI's Influence on Ethical Crisis Communication
Erika J. Schneider, Syracuse University and Courtney D. Boman, University
of Alabama
Part IV: Data Analytics
Chapter 9: A Dual Perspective: A Review of Recent Research on Artificial
Intelligence in Public Relations
Christopher J. McCollough, Jacksonville State University
Chapter 10: Listening & AI
Travis Loof, Independent Researcher
Chapter 11: Leveraging Artificial Intelligence in SEO and SEM for Public
Relations
Adrienne A. Wallace, Grand Valley State University
Part V: Mis/DisInformation & AI + PR
Chapter 12: Generating AI Pasts and Futures, Doing Public Relations in the
Present
David Gurney, Texas A&M University-Corpus Christi and Michelle
Maresh-Fuehrer, Texas A&M University-Corpus Christi
Chapter 13: Generative AI, Algorithms, and Ethics: A Case for Critical
Digital Literacy in PR
Laurence José, Grand Valley State University
Chapter 14: Disinformation in the Era of Generative AI: Challenges,
Detection Strategies, and Countermeasures
Jason Davis, Syracuse University
Glossary
Index