Sandra L. Braun

Public Relations as Public Diplomacy (eBook, ePUB)

The Royal Bank of Canada's Monthly Letter, 1943-2003

• Format: ePub

Produktbeschreibung

This is a study of the Royal Bank of Canada's Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 78
• Erscheinungstermin: 27. Januar 2020
• Englisch
• ISBN-13: 9781000044638
• Artikelnr.: 58571530

Autorenporträt

Sandra L. Braun is an Associate Professor of Public Relations at Mount Royal University in Calgary, Alberta, Canada.