Lisa Anderson-Meli, Swapna Koshy

Public Relations Crisis Communication (eBook, PDF)

A New Model

• Format: PDF

Produktbeschreibung

This book explores the definition, nature and context of public relations crises; it also examines and defines the main elements of public relations crises and positions it in the context of the current communication sphere.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 96
• Erscheinungstermin: 2. Januar 2020
• Englisch
• ISBN-13: 9781000029291
• Artikelnr.: 58486886

Autorenporträt

Lisa Anderson-Meli is a public relations professional with extensive experience in the aviation industry. She has a Masters in media and communication with specialisation in public relations.

Swapna Koshy is an award-winning professor and researcher who has published books and articles on communication. Dr Koshy's research focuses on media, marketing and business communication and the socio-cultural impact of new and traditional media.

Inhaltsangabe

1 Public Relations Crisis Communication : Developing A Conceptual framework
2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4
THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis
Communication Model

---

1 Public Relations Crisis Communication : Developing A Conceptual framework 2 CONTEXTUALISING THEORIES OF COMMUNICATION 3 CRISIS MANAGEMENT THEORY 4 THE MALAYSIA AIRLINES MH370 CASE 5 A New Public Relations Crisis Communication Model