Public Relations (eBook, ePUB)

Competencies and Practice
Redaktion: Kim, Carolyn Mae

• Format: ePub

Produktbeschreibung

Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 338
• Erscheinungstermin: 18. Februar 2019
• Englisch
• ISBN-13: 9781351374491
• Artikelnr.: 55339773

Autorenporträt

Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.

Inhaltsangabe

Table of Content
1. Introduction
By Carolyn Mae Kim, Ph.D., APR
2. Leadership
By Bruce K. Berger, Ph.D.
3. Diversity and Inclusion:A Core Public Relations Mandate
By Dean E. Mundy, Ph.D.
4. Practicing Public Relations Across Cultures: The Value of Intercultural
Communication Competence
By Nilanjana R. Bardhan, Ph.D.
5. Public Relations Ethics: Responsibilities & Necessary Skills
By Marlene S. Neill, Ph.D., APR
6. Business Literacy: Thoughtful Awareness and Insightful Action in a
Changing Workplace
By Douglas J. Swanson, Ed.D, APR
7. Content Creation in Public Relations
By Burghardt Tenderich, Ph.D.
8. Legal Considerations in Public Relations
By Karla K. Gower, Ph.D.
9. Measurement and Evaluation in Public Relations
By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen
10. Crisis Management
By Timothy Coombs, Ph.D. and Rebecca Costantini
11. Stewardship
By Geah Pressgrove, Ph.D. and Virginia S. Harrison
12. Social Media in Public Relations
By Karen Freberg, Ph.D.
13. Work-Life Balance
By Hongmei Shen, Ph.D., APR
14. Internal Communication
By Tina McCorkindale, Ph.D., APR
15. Healthcare Communication: A Growing Area of Public Relations
By Brooke W. McKeever, Ph.D., and Minhee Choi
16. The Challenges and Opportunities in Sports Public Relations
By Duncan Koerber, Ph.D.
17. Entertainment Public Relations
By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D.
18. Financial Communications and Investor Relations: Speaking and
Translating the Language (and Issues) of Business and Finance
By Matthew W. Ragas, Ph.D.
19. Nonprofit Public Relations: Contributing to Social Good
By Carolyn Mae Kim, Ph.D., APR
20. Public Relations in the Political World
By Jason Mollica
21. Corporate and Agency Public Relations
By Michael B. Goodman, Ph.D.
22. Media Relations
By Emily S. Kinsky, Ph.D.