Paul Baines, John Egan, Frank Jefkins

Public Relations (eBook, PDF)

• Format: PDF

Produktbeschreibung

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 456
• Erscheinungstermin: 7. Juni 2007
• Englisch
• ISBN-13: 9781136370786
• Artikelnr.: 38264689

Autorenporträt

Paul Baines, John Egan, Frank Jefkins

Inhaltsangabe

Foreword
Preface
About the authors
Acknowledgements
Defining public relations
Interview with Kevin Moloney
Public relations planning and management
Interview with Marie Owens
Managing Media Relations
Interview with Sir Bernhard Ingham
Communication media
Interview with Richard Quest
Specialist public relations areas
Interview with Dianne Thompson
Appendices
References
Index.

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Foreword; Preface; About the authors; Acknowledgements; Defining public relations; Interview with Kevin Moloney; Public relations planning and management; Interview with Marie Owens; Managing Media Relations; Interview with Sir Bernhard Ingham; Communication media; Interview with Richard Quest; Specialist public relations areas; Interview with Dianne Thompson; Appendices; References; Index.

Rezensionen

I particularly enjoyed this book, as it provides a practical, as well as academic, insight into the public relations industry and what it takes to succeed within it.
With an ever-evolving media this book provides a very useful guide for those embarking on a career in the world of public relations. A world that has provided me with a fulfilling, challenging and exciting adventure for the past 40 years.
Max Clifford, Managing Director, Max
Clifford Associates Public Relations.