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Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.
Public Relations: Competencies and Practice focuses on the required competencies expected of public relations into specific sectors of practice. The book offers students competency and practice focused content from top PR experts and incorporates interviews from professionals to show students how to apply competencies.
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Autorenporträt
Carolyn Mae Kim is an Associate Professor of Public Relations at Biola University. Her research specialties include credibility, digital strategy, media ecology, and public relations education.
Inhaltsangabe
Table of Content 1. Introduction By Carolyn Mae Kim, Ph.D., APR 2. Leadership By Bruce K. Berger, Ph.D. 3. Diversity and Inclusion:A Core Public Relations Mandate By Dean E. Mundy, Ph.D. 4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence By Nilanjana R. Bardhan, Ph.D. 5. Public Relations Ethics: Responsibilities & Necessary Skills By Marlene S. Neill, Ph.D., APR 6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace By Douglas J. Swanson, Ed.D, APR 7. Content Creation in Public Relations By Burghardt Tenderich, Ph.D. 8. Legal Considerations in Public Relations By Karla K. Gower, Ph.D. 9. Measurement and Evaluation in Public Relations By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen 10. Crisis Management By Timothy Coombs, Ph.D. and Rebecca Costantini 11. Stewardship By Geah Pressgrove, Ph.D. and Virginia S. Harrison 12. Social Media in Public Relations By Karen Freberg, Ph.D. 13. Work-Life Balance By Hongmei Shen, Ph.D., APR 14. Internal Communication By Tina McCorkindale, Ph.D., APR 15. Healthcare Communication: A Growing Area of Public Relations By Brooke W. McKeever, Ph.D., and Minhee Choi 16. The Challenges and Opportunities in Sports Public Relations By Duncan Koerber, Ph.D. 17. Entertainment Public Relations By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D. 18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance By Matthew W. Ragas, Ph.D. 19. Nonprofit Public Relations: Contributing to Social Good By Carolyn Mae Kim, Ph.D., APR 20. Public Relations in the Political World By Jason Mollica 21. Corporate and Agency Public Relations By Michael B. Goodman, Ph.D. 22. Media Relations By Emily S. Kinsky, Ph.D.
Table of Content 1. Introduction By Carolyn Mae Kim, Ph.D., APR 2. Leadership By Bruce K. Berger, Ph.D. 3. Diversity and Inclusion:A Core Public Relations Mandate By Dean E. Mundy, Ph.D. 4. Practicing Public Relations Across Cultures: The Value of Intercultural Communication Competence By Nilanjana R. Bardhan, Ph.D. 5. Public Relations Ethics: Responsibilities & Necessary Skills By Marlene S. Neill, Ph.D., APR 6. Business Literacy: Thoughtful Awareness and Insightful Action in a Changing Workplace By Douglas J. Swanson, Ed.D, APR 7. Content Creation in Public Relations By Burghardt Tenderich, Ph.D. 8. Legal Considerations in Public Relations By Karla K. Gower, Ph.D. 9. Measurement and Evaluation in Public Relations By Linjuan Rita Men, Ph.D., Katy Robinson, and Patrick Thelen 10. Crisis Management By Timothy Coombs, Ph.D. and Rebecca Costantini 11. Stewardship By Geah Pressgrove, Ph.D. and Virginia S. Harrison 12. Social Media in Public Relations By Karen Freberg, Ph.D. 13. Work-Life Balance By Hongmei Shen, Ph.D., APR 14. Internal Communication By Tina McCorkindale, Ph.D., APR 15. Healthcare Communication: A Growing Area of Public Relations By Brooke W. McKeever, Ph.D., and Minhee Choi 16. The Challenges and Opportunities in Sports Public Relations By Duncan Koerber, Ph.D. 17. Entertainment Public Relations By Trayce Billingsly Leak, Ph.D. and Natalie T. J. Tindall, Ph.D. 18. Financial Communications and Investor Relations: Speaking and Translating the Language (and Issues) of Business and Finance By Matthew W. Ragas, Ph.D. 19. Nonprofit Public Relations: Contributing to Social Good By Carolyn Mae Kim, Ph.D., APR 20. Public Relations in the Political World By Jason Mollica 21. Corporate and Agency Public Relations By Michael B. Goodman, Ph.D. 22. Media Relations By Emily S. Kinsky, Ph.D.
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