Frank Jefkins

Public Relations for Management Success (eBook, PDF)

• Format: PDF

Produktbeschreibung

Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 148
• Erscheinungstermin: 17. April 2018
• Englisch
• ISBN-13: 9781351333894
• Artikelnr.: 54081218

Autorenporträt

Frank Jefkins

Inhaltsangabe

Preface
Acknowledgments
1. A Management View of Public Relations 2. Public Relations as an Integral Management Function 3. Tangible Public Relations 4. The Costs of PR 5. Planning a PR Programme 6. Media and Methods 7. Media Relations Techniques 8. Special Action Areas of Modern Public Relations 9. Assessment of Results 10. PR Professionalism 11. Setting up a PR Department
Appendices
Glossary of Abbreviations
Index